About Phoenix
I’m known as The Reframe Queen, because as an award-winning therapist and leadership coach, I’ve collaborated with hundreds of people to reframe self-limiting beliefs and transform pain and exhaustion into power. I've spent over 15 years working with people who carry significant responsibility—leaders, executives, clinicians, founders—people whose decisions affect teams, budgets, families, and outcomes that matter.
As someone who built a business while in graduate school, working full-time in health research, and driving all over California in a 16-year old car, I know what it’s like to recover from burnout while still leading with excellence.
High performance has a cost, and for many people, that cost quietly compounds for years culminating in reduced performance at best and real physical illness or worse.
Let’s co-create a different story for you together.
Who I Work With
My clients include executives, founders, physicians, veterans, nonprofit leaders, and senior professionals in tech, healthcare, and hospitality services.
Those who get the most support here come in with clusters of pain points and living paradoxes. Some mistakenly equate slowing down with losing their edge or don’t remember how to feel good unless they’re over-functioning. Some perform near miracles for others but don’t know how or who to ask for support. For many, disappointing others feels more dangerous than incapacitating themselves.
Whether you want a mindset shift or support before things get harder, we can find a way back to you.
Professional Experience & Credentials
I'm a Licensed Marriage and Family Therapist (California) and leadership coach trained through the Institute for Coaching Excellence.
Before private practice, I worked in public health research, community organizing, and emergency and crisis response. I've presented at Oakland Public Libraries, Oakland Police Department, Lifelong Medical Care, Safeway, and other organizations. I've been quoted in the New York Times on relationship dynamics and emotional labor.
Licensed Marriage & Family Therapist in California
Institute for Coaching Excellence trained
15+ years in private practice and mental health services
Certified in personal development coaching using Theta brain waves
Trained in trauma-informed & nervous system regulation approaches
Personal
I live in Mexico on Guamares on Hñahnu-OtomÍ lands with my wife Lawanda after living in the San Francisco Bay Area for 20 years. I enjoy learning Spanish, salsa dancing, and exploring the world and beauty of people I meet and the cultures and traditions from which they come. I listen to as many genres of music as I can and read science fiction, fantasy, personal development, and spiritual texts. I’m grateful and deeply fulfilled running a business that doesn't require me to override my own capacity. I value practicing sustainable leadership stemming from steadiness and longevity.
Ready to explore working together?